LYUTYI

ISSL KYЇV is a Ukrainian clothing brand founded in 2018 by Oleksandr Nesterchuk (Mikki Fingaz).

The idea for the brand emerged during a long stay abroad. The distance from the Motherland prompted me to rethink what surrounded me and create something that would remind me of Ukraine and clearly identify those who support it.

Currently offers two lines:

- The main line is "kYЇv" : reflects their love and belonging to their hometown. During the full-scale war, part of the formed community stood up for the defense of Ukraine with chevrons and the Kyiv flag, while others left the country, wearing clothes with the same logo, which helped to distinguish their own.
 
- Charity line — "Lyutyi" : Most of the profit from sales is always directed to supporting defenders, medics, and families of fallen heroes.

Among the fans are veteran Oleksandr Teren, Kyiv scholar Kyrylo Stepanets, musician Oleksandr Chemerov, American director Ryan Smith, actor Liev Schreiber, and other caring people around the world.

Oleksandr Nesterchuk is also known for his work as Production Manager at Saint Javelin in 2022–2024, where he made a significant contribution to the development of a project aimed at supporting Ukraine during the war.