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The founder of the Apache brand, Bohdan Krotevych, while serving in the Azov Special Forces, was inspired by the idea of creating high-quality and beautiful checkered shirts. Some time later, while on the territory of the Azovstal plant during a full-scale invasion, (due to a shortage of clothing) he and his colleagues had to wear the uniform of the plant's workers, which included checkered shirts. This reminded him of the idea of creating his own brand.
After his release from captivity, he realized his dream and started producing checkered shirts.